3-Blunders Made During Packaging FMCG Products

Packaging is a great marketing tool that plays an important role in building brand equity. Even a small mistake in packaging or labeling design may have an impact on the success of your product. A consumer takes less than four seconds to have a glance at any particular product on the shelf. This is why you need to ensure that the product presentation is flawless, or else it may drive away consumers, especially for FMCG products. No matter how good the product is, packages and labels are something that make or break a product. It is, therefore, important to understand and analyze the common mistakes that occur before giving your dream product the final shape. In this write-up, we discuss the three common mistakes that companies make during packaging of FMCG products.

#1. Hiring a Naive Label Manufacturer

Label is the first-line of communication as it provides information about the product such as the ingredients, nutritional facts to the consumers. Many FMCG product manufacturers, however, fail to understand the importance of label and make the mistake of hiring a naïve label printing service provider who is unaware of the current packaging trends. It is, therefore, important to hire a label printing service provider who understands the current trends and uses different label printing technologies such as flexographic or shrink sleeve.

#2. Ignorance about Basic Theme of the Product

A common mistake that may ruin the image of your product is ignoring the basic theme of the product. Before designing the label, it is to know basics such as the purpose of the product and target audience. Labels of food and beverages products, for instance, need to follow guidelines laid down by the state department and provide information about the nutritional facts and ingredients of the product. Failure to consider these factors may have an impact on your product and win the trust of the consumers.

#3. Lack of Innovation

If you plan to stay ahead of your competitors, you need to think out-of-the-box and create something new. It is necessary to take risks and avoid modifying already existing designs available online. Before designing a label for a product, it is necessary to have some brainstorming sessions and create a rough draft of the design to check whether you are doing something different and innovative. The way you label a product creates brand equity and repositions it in a market.

The Way Forward

Hiring a label printing service provider who understands the packaging and labeling trends, informing the designer about the basic theme of a product and asking the designer to come out with uniqueness in label designs are some of the effective ways to create brand equity. Any blunder and ignorance towards packaging dithers a product and marks it down in the market where every single FMCG product manufacturer is struggling hard to create its space.

Selecting a Suitable Label Printing Material: A Concise Guide

The way you label a product has a direct impact on the purchase decisions of your target customers. Labeling and packaging not only protect your products from damage, but also play an important role in developing the image of your brand. A majority of the customers choose products that have shinier and attractive labels before judging the quality or characteristics of the product. Shrink sleeve, cold foil, flexographic are some of the printing technologies used for designing innovative labels. To create that perfect label, however, it is necessary to understand the various labeling materials and their specific uses.
Vinyl

A cost-effective material, vinyl label enhances the physical appearance of a product. Vinyl labels are easy to cut into any shape and use on any product. Clear, white and clear static cling vinyl are three types of vinyl labels you can use, depending on your specific requirements.

Polyethylene

Polyethylene is durable, pliable and suited for products that need better stretch resistance. It easily adheres to curved surfaces and, therefore, considered an appropriate for packaging food, pharmaceutical and FMCG products.

Paper

Commonly used for promotions, barcodes, paper labels can also be used on the product directly. Paper labels offer good value for money and have different finishes that provide additional protection and add to the appeal of the labels.  

Polypropylene

Polypropylene is waterproof, moisture resistant, tear proof and durable, which makes it ideal for labeling shower gels and other health and beauty products. White and clear polypropylene are the two of the most commonly used types of polypropylene labels.

Polyester

One of the most commonly used labeling material, polyester labels are appropriate for all types of applications such as product identification and asset labels for many products. Polyester labels also provide high durability and excellent resistance to temperature and chemicals. 

Conclusion

 

The product label you use delivers your sales message, and so it is necessary to choose the right labeling material. The right labeling material enhances the durability and aesthetics of your products. Lastly, in addition to choosing the right material and design, it is imperative to ensure the label printing company you select has proven competence, and substantial experience in delivering on the specific printing requirements of your industry. 

4 Tips to Devise an Effective Labelling Strategy

As packaging and labelling are the first thing that your consumers notice, devising an effective labelling strategy, be it for automotive labels, wine labels, or any other product, is indispensable. It helps you promote your brand effectively and acquire more clients. Being a small business, however, you may only have limited resources. In order to compete with leading brands, you need to utilize your available resources in the most optimal manner. This is possible with a comprehensive and well pondered label development plan, as it helps you increase your market presence, and makes it easier for your labelling company to better understand your requirements. Here are 4 tips to achieve this. 

Customize Your Message

Your product label has the power to promote your brand, however, it is not just meant to create a captivating shelf presence. The message you are trying to deliver is no less vital. While compliance authorities may require certain pieces of information such as product name, ingredients, net weight, as musts on the label, there are elements beyond these details your customers may like to read. The way forward is to research the trends in your industry, and find out what customers are looking for, and include it in your label development plan. 

Give Equal Importance to Your Container

Though the label is for the consumer, before he is influenced by it, the label has to fit the container first. In order to achieve optimal marketing promotional results, you need to give equal importance to the container of your product. Consider every element such as the shape, size, width, length, and the material of the container, and then choose your labelling options. Remember, the container should match your product’s overall design in a way that the label and the container look as if made for each other. 

Consider the Environment 

As different kinds of labels are meant for different types of environments, considering this aspect is crucial for every manufacturer. It is important from both the design and the functional standpoint of the label. Shrink sleeve labels, for example, are moisture and abrasion resistant, besides offering a 360 degree billboard graphics on contoured containers to increase the shelf presence. Given this, the material and printing process play a vital role in influencing the aesthetic value of any label and its use under different environments. 

Chose the Label’s Size and Shape First

Deciding the shape and size of your label before its designing is really important, as your labels may shrink the designs when they are ready. This is the reason it is wise to avoid complex designs. The planning phase of your labelling strategy should discuss the label’s shape and size beforehand to avoid any mistakes, and get optimal results. 

The Bottom Line

Hiring a label designer is a cost effective way to ensure that your labels deliver a stellar performance, while being cost effective. All that is important here is that you seek a person who is professional and has years of experience in providing solutions that match your business. At the same time, forget not to research well before hiring a printing company. The best companies offer a price quote, and are ready to offer solutions that specifically tailor to your business needs. 

Learn the Right way to Choose a Label Printing Solution

Whether or not you are making heavy investment on your product’s advertising, if you are not branding it correctly, there is a good chance that you might probably fail to attract potential customers. As they say, ‘first impression is the last impression’, if your product fails to make that first impression in front of your potential consumers, you are probably missing a huge chunk of revenue from product sales.  Time and again, market has witnessed failure of many manufacturers even before they started—failure to create the first impression being primary reason. 

When we talk about first impression, product labeling is the most effective and practical tool to drive consumers towards the product. No doubt there is no dearth of label printing solutions in the market, but choosing the right one is major concern. In this brief read we have discussed factors you need to consider before making the choice.

Factors to Consider

Your labels on your products are not just stickers, they are lot more than that. Labels are important to name your product and let the world know what the packaging has to offer. To send the right message to your consumers and to make a lasting impact, a lacklustre label is not going to work. You need a smart label solution that is applicable to your product’s container. Here are the 4 features to help you pick the right label.

Application

It is important to take note of the type of material and shape of your product’s container as not all labels available in the market are compatible with all kind of materials. As opposed to stretched labels, shrink sleeve labels are more flexible and thus compatibility with almost all types of material and sizes. Also consider the environment in which your product will be used. Most labels will apply smoothly at room temperature, however, same labels may not behave the same in extreme heat conditions.

Appearance

The key role of label is to enhance on-shelf visual appeal of the product without having to compromise with the information provided on the label. Having said that, different products have different appearance requirements, for example the kind of printing used on label packaging for food products may not be suitable for pharmaceuticals.

Labeling Types

Whether you want the whole product container covered under label or just a part of it, is another essential factor to choose the right label packaging. Considering the market trend, shrink sleeve label is the most preferred choice among numerous marketers as the label provides full coverage irrespective of the size or shape of the container.

Cost-effectiveness

The cost incurred is of course a key factor to choosing type of label. You will find many label printing solutions providers promising cheap cost, but don’t get lured by cheap prices for they might compromise the quality.

Bottom-line

Choosing the right label for any product is necessary to give it a brand identity and social acceptability. Always choose a credible label printing solutions provider who helps you choose the right label printing solution for your product.

5 Labelling Strategies for Hot Sauce Labels

Designs of food labels for products such as sauces should be in a way that they serve two purposes: create an impactful shelf presence, and comply with FDA regulations and standards. In fact, as packaging for most sauces are in a similar way: a bottle or a pouch, customizing food labels is the only way to differentiate your brand from the rest of the players. Here are five labeling strategies to help your product carve a niche of its own.

Let the Label Speak for Your Brand

As you aren’t the only manufacturer selling the same flavor of sauce in the market, you need to design a label that speaks specifically for your brand. You need to be as creative as possible, and better hire a professional artwork designer, besides seeking a good food label printing company.

Make Maximum Use of Your Label’s Shape

The shape of a label determines everything from how much artwork it allows to how it tunes with the shape of the sauce bottle. Rectangle shaped labels, for example, offer the maximum space for artwork. Oval, round, and other customized labels, on the other hand, make your sauce visually appealing to the customers. The primary focus in the design should be to use the maximum space on your labels, without making the content too cluttered, and complement it with the right artwork.

Carefully Select the Label Material

As a business, you would always want a hot sauce food label that is versatile, durable, and economical. At the same time, you also need a  design that instantly catches the attention of your consumers. One popular material prominent these days in terms of shelf look is semi-gloss paper. Other label materials include metalized silver paper, clear film, glossy white labels, and matte white labels.

Add a Unique Touch to Your Label

Endless ways such as spot UV coatings and cold foil stamping are there to detail your labels in an interesting manner and make your product stand apart in the market. Whether it is a label shape that you think would work, or an eye-catching artwork, always opt for ways that go with your brand and add a unique touch to it, so that customers are unable to forget it for a long time.

Make Your Label Useful with a Gift Tag

Sauces are one of those products most people don’t mind adding to their gift baskets. A nice gift tag, therefore, imprinted on a particular line of your sauce food labels can help you promote it. It is a great strategy to increase your sales during the holidays or some festive season when people are prepared to spend more than the usual.

Conclusion

It would, therefore, be correct to say that packaging in these days is precisely an art and labeling its integral part. It is not just about placing your product in a nice bottle or jar, but also making it worth the attention it requires to bump your sales figures. Food labels such as for sauce, therefore, need to be created with artworks and content that work in the market. A professional printing company can help you turn your dream creating an effective label into reality while maintaining the required standards and precautions that fall under the FDA.

Parameters to Consider Before Hiring a Flexographic Label Printing Company

Designing and printing play a key role in an organization’s growth. Whether you own a food company or a pharmaceutical, proper product labeling not only helps you in business promotion, but also in building a brand. Furthermore, well designed and good quality printed labels represent your high corporate standard, which in turn attracts more audience and in turn increases your conversion and sales.

While some companies make a smart choice of advanced printing technologies such as flexographic label printing, others are still struggling to make a mark in the highly competitive market. If you had been ignoring this essential business aspect for a while, it is about time that you found a finest printing and designing company among available options, for your unique printing and designing needs. Below are some key factors that you should keep in mind when hiring a label printing company.

Work Quality

When hiring a printing company, it is important to know about their work quality. You can ask them to show some printing samples, ask them about the ink type and the types of printing techniques they use for printing. While inspecting the samples offered, look for label printing quality as well as the image quality i.e. hazy or clear? Low cost printing packages offered by the printing company is not always a good idea. The reality behind the low cost can prove a wrong decision, as the product printed are not up to standard which will reflect your brand badly. More often than not, cheap price means cheap quality, as printing company uses cheap ink and substrate to offer label printing. We suggest you to select a company that may be a bit more expensive but offers value for money in the form of prime quality work.

Company’s Reputation

Next important factor to consider when hiring a printing company is its reputation. If a company has global status or is popular in the local market, then definitely the company is offering quality work. To ensure the quality services of a particular company, you can also review their website, client list, and years of experience. You can also scan their social media image on Twitter, Facebook, and other social media websites to know their online presence and what people have to say about them. Having said that, sometimes even the start-up printing companies offer quality printing services at reasonable prices. All you need to do is explore your options well, compare services, and make an informed decision.

Level of Customer Service Offered

It is important to ensure the company you are about to hire is trustworthy and offers you quality services with comprehensive client management skills and effective communication. It is always efficient and cost effective proposition to choose a company that can manage your entire project ranging from designing, printing, finishing, binding, to storage as well as guide you at every step indicating what is good and beneficial for your company’s labeling project. some other factors that you can include in your inspection kitty is to visit company’s premises, investigate printer’s green footprint and know the right printing technique for your job.

Conclusion

A quality label printing is a prerequisite for companies to establish as a brand and build long term relationship with their customers. Hope these factors help you identify a good, design, printing and packaging company from among the clutter. Once you have identified the company, carrying a good relationship with your working partner will potentially enable you to get better services in long term such as great offers, discounts, faster turnaround and personal attention to your work.

Flexographic Label Printing for Food Products Packaging

Flexography is an advanced printing process, which uses a flexible relief plate for printing labels on batches of product packaging. It is an advanced form of letterpress printing compatible with almost all types of substrates, including plastic, cellophane, paper and metallic film. Today, flexographic label printing is used extensively for printing non-porous substrates required for various types of food packaging. The reason why it is such a favorite is because it can print batches of products packages in one go without compromising on the quality of the print.

Flexography is also widely used because of its wide range of ink types, most of which require very little or no drying time. Its water base makes it beneficial for printing on a range of different materials like plastic, acetate, brown paper, foil and the like. Flexography churns out large rolls of material that is then split to the required finished size by slitting machines.

Benefits for Food Packaging 

Flexography offers numerous benefits over other types of reproduction technologies available in the market. This is especially true when we talk about labeling of food product packaging. For companies manufacturing food related products, flexographic label printing offers the perfect balance of stability, reliability, and safety. Labeling is also crucial aspect of packaging for all food manufacturing entities. 

As there are various government regulations that require food manufacturing companies to package their products in containers printed with ink that doesn't wear off, flake, deface or otherwise degrade. Apart from these challenges, there are also various other challenge such as choosing a technology that is compatible with the type of material used for product packaging. Most of the food packaging comprise plastic, cellophane or non-porous materials to which traditional printing processes using traditional inks do not adhere easily. 

Flexographic label printing, on the other hand, adheres to the surface without the risk of corrosion or compromised safety to consumers. In addition, considering the versatility of the technology and its capability to print batches of product packages with just one template, it is a cost-effective choice for food industries. 

There are definitely several other advantages of flexographic label printing that makes it an ideal choice for a commercial application such as food packaging. However, when choosing a service provider, always ask for sample labels that the company has produced in the past and ensure that the company adheres to all labeling guidelines stipulated under food label laws. 

Summary: Labeling food products requires a high quality printing technology that complies with guidelines stipulated under food and safety act of a particular state and also appeals to the targeted market. This is the reason flexographic label printing is gaining importance in food product labeling industry as it not only saves time, but money as the ink dries up fast and is capable of printing continuous patterns.

Why Responsive Automotive Labeling is Indispensable

In the global automotive industry, labeling is no less important than the product itself. The barcode of your product is your identification card to clear checkpoints and it moves throughout the supply chain. Without an accurate and  compliant label that meets regulatory standards and customer needs, you could face several setbacks in the form of fines, extra fees, and loss of business to your competition.

Strategic streamlining, efficiency and a synchronized supply chain are crucial for success of any business. Cost control, inventory management, and astute optimization of inbound and outbound product distribution throughout the supply chain, is also important to sustaining your organization's growth and welfare in the volatile markets characterised by cut-throat competition. The labeling process is one strategic areas where streamlining not only improves the technical aspects of your supply chain, such as traceability, but also markedly improves customer responsiveness, multiplies business opportunities and shuns unforeseen cost implications. In this write, up you will read about the benefits of smart automotive product labeling in strategically streamlining your business process and meet industry challenges.

Customer Satisfaction

Customer satisfaction is the bedrock of success for almost every business, including those in the automotive industry. For automotive manufacturing companies, prioritizing customer satisfaction, judicious management of the vast labeling requirements, and regulatory compliance can pose the biggest challenge in the quest to stay ahead of the competition. Automotive labeling must be responsive and flexible in a way that is aligned with market demands, in order to avoid any fines for non-compliance or return shipments due to mislabeling. Most importantly, the label should meet customer's needs and be able to drive superior satisfaction and product success.

Responsive Labeling

A responsive labeling solution enables companies to keep up with product innovation, regulatory changes, and customer needs, by adding flexibility to labels.  Smart automotive labeling as a key part of your relationship with your customers, helps you

• Improve customer responsiveness
• Enhance labeling speed and flexibility to handle change
• Meet regulatory requirements with ease
• Achieve a smooth transition into the market
• Build good customer relations

The need for Responsive Automotive Labeling

What you need to know

Automotive labels need to be solid in order to stand up to the harsh environments where they are used This -- however -- doesn't mean that such labels can't be made to look appealing. Today, the majority of automotive manufacturers use bright and colorful labels for consumer parts to add life and value to the packaging. While some parts can be labeled colorfully, OEM parts need to possess durable labels for proper identification, dating and usage of information. And because parts counterfeiting is a common practice, security labels are required to assure customers that they are buying genuine products.

Automotive Label Tips

There are a number of specifications that affect automotive labels and some of them include label requirements that they be:

• Durable so that they meet long-term applications
• Comply with regulatory requirements and industry norms and also keep your brand safe from counterfeiting
• Unique and informative meeting customer needs

Considering the limitless variations of labels and parts processed each day in any automotive business, the occurrence of errors is unavoidable. Although labelling is an ideal solution, improper labeling can lead to millions of dollars in unnecessary costs and penalties. Being aware of regulatory guidelines governing automotive labeling and taking customer needs into consideration can help you avoid unnecessary expenditure, connect with the market and streamline your supply chain, propelling your business towards growth and success.

Revolutionize your Brand with a Unique Beverage Label

Ranging from simple and graceful to vivacious and bold, tailored beverage labels come in a plethora of configurations, so that they can uniquely enhance your product’s personality, making it appeal to your huge audience. A ‘brand’ is the foundation of your business, and having a good brand name enhances your product identity, business, and services, which in turn builds a social, cultural and emotional connection with the consumers. It doesn’t come across as a surprise that alcoholic beverages, such as wine, whiskey, beer and brandy, have a different look and appeal than non-alcoholic beverages, which appeal to non-drinkers and mostly kids. In this article, we have tried to touch down on different elements of label creation that will help you create a great brand and also give you a better understanding of the steps that you need to follow.

Deciding the Right Labeling and Branding Design

Your brand is the source of the label’s creative direction. Here are some questions you can ask to yourself to ensure that you come up with labels that not only fit into your branding, but also communicates all requisite information, provides compliance, and engages consumers in the anticipated manner.

Is the Design Appropriate for your Brand?

There is no universal criterion for deciding what's ‘appropriate’, as different people have varying opinions on what type of designs are appropriate for certain markets and products.  Since getting an appropriate design is a subjective proposition, doing a thorough market research can save you a great deal by giving your marketing team’s efforts focus. Seeing what your competitors are up to can give you ideas about how you should go about your label design, to gain a competitive edge.

How is the brand positioned?

Positioning your brand means leaving a lasting positive impact on your audience. Typical product positioning depends on two major factors, such as price and quality, which in turn can impact elements of your label design such as graphics, verbiage, colors, etc. If you have a catchy and high quality label on your product, your customers are likely to remember and engage with your brand repeatedly.

Is the Engagement Enough?

When talking about the success rate of a brand, its ability to stick to the consumers’ memories is bound to come up, because it’s one of the main objectives you should hope to establish with consumers. Today, consumers have myriad choices of beverages and this is where having a brand that is different and memorable can help you gain a competitive edge and create a loyal market.

When we talk about labeling, there are multiple ways in which you can make your label more engaging and memorable, whether it is a funky tag line, bold graphics, interesting logo, unique packaging or eye-catching label (e.g. shrink sleeve label).

Working with a professional label printing company can help you figure out the right elements that will combine in a unique label design to capture the attention of your target audience. Last but not the least, even if you are able to find a right labeling service provider, a thorough market study of what your competitors are doing is still a must.

Find Out why you Need Flexographic Printing

If your company pays attention to product labeling, just like every other process, it becomes important to understand which label printing solution best suits your need. In the last few decades, flexography has become a renowned name in the printing industry and is a very impressive technique, in terms of the high quality of the resultant labels.

Simply put, flexography is a type of rotary printing method that involves the impressing of a raised image onto a flexible relief plate, which then turns the picture out onto a variety of surfaces. The idea is similar to traditional letterpress printing, which uses stamped images and typeface onto paper, in a variety of books, magazines, and newspapers. Why Flexography? From the plate making, mounting, and transfer of images onto the packaging material, flexography is a flexible and versatile means of handling large-scale reproduction of text and images. Moreover, it can also be used for printing labels on various substrates, such as metallic film, plastic, paper, and cellphones, among others. The technique offers many benefits over other types of reproductions, some of which are given below:

1. Availability of a variety of inks, many of which do not require any drying time
2. Compatibility with a variety of porous and non-porous surfaces
3. Ability to use one template to print millions of images
4. No need of re-calculations or adjustment in the middle of the job
5. Capability to print continuous patterns
6. Suitability for solid color printing
7. Equilibrium between safety and durability

Government regulations stipulate guidelines, especially for food packaging. These state that the ink used for labeling shouldn’t wear off, degrade, chip-off or separate easily. However, it is also a fact that most of the food packaging employs various non-porous materials, such as plastic and cellophane, among others, on which traditional methods of printing become futile as traditional ink won’t stick. Flexographic label printing on the other hand sticks to the surface without the possibility of deteriorating or posing safety risks to consumers.

Tips on Devising Attractive Liquor Labels

 Liquor bottles come in a variety of shapes, as this, apart from the use of labels, is one way for various manufacturers to impose their brand’s supremacy in the market. Given this, the production of liquor labels involves the use of assorted text, graphics and other artwork. Creating eye-catching labels for your liquor products requires paring attention to a few areas on which we are going to focus in this write up.

Liquor Container/Bottle First and Label Later

This is a golden rule when it comes to label design and production. Devising a liquor label depends on what type of container or bottle you want to use for your product. Rectangular Labels are good for square or round shaped bottles. On the other hand, if your bottle has a curved or some other unique shape, shrink sleeve labels are ideal for you. They contour to different types of containers perfectly and provide great visual effects to your product. Regardless of the method that you employ, always choose your product’s container first and then consider a label for it after. 

Match Your Label with Your Container’s Dimensions

Liquor labels and labels for other containers, are designed, keeping in mind every inch of your product’s shape and dimensions, as there is no standard size for liquor bottles. Varying from company to company, the size and shape of the product, represent the brand of every company which is why they seek differentiation.

Strike a Balance between Artwork and Text

With so many professional printing companies using the latest technologies for label manufacturing, you have access to infinite options when it comes to choosing artwork for your label. This may tempt you to bring in more elements into your design than is necessary. However, do not forget to maintain a balance between content and graphics. Give due consideration to proper spacing on the bottle. Equilibrium between space and artwork is what makes your label distinct and easily discernable. 

Match the Colors with Your Brand

It is an established fact that colors affect human emotions, which is probably why you feel happy after watching the blue sky. Colors have the power to define and distinguish your brand and its voice. For example, orange exudes energy, adventure, vitality and warmth. At the same time, it may indicate bad taste or a lack of intellectual values, which is why maximum care must be taken, when choosing the colors to go into your brand and labels. Incorporating colors and graphics, which give your labels a unique feel make it easy for your customers to distinguish you from your competition in the market. Owing to this reason, consumers are able to identify great brands without an effort and bring return business and referrals.

While detailing your label is important, do not forget about mandatory information that your labels must have. In the case of liquor labels, certain elements such as lot identification number, directions for use and storage, allergen information (if any), alcohol volume and content must be inscribed. At the same time, also ensure that your content is readable, besides being scannable.

Types of Labels for Promotional Activities

What are some great ways to create an identity for your products and services?

Advertising and promotions are usually the best option, as consumers are always on the lookout for special deals and discount offers. Unfortunately, advertising and promotions require an investment in money and time. Therefore, before you place an order for advertising or promotional labels (such as pouch labels, coupon labels, QR code labels, etc.); let’s examine all of your options when it comes to printing.

Pouch Labels: A custom-designed pouch label is a pouch that is printed exclusively for your liquid product, powder products or pill products to display your product information like flavors, ingredients, company brand and messages. You can display elements on your pouch through custom designs.

Coupon Labels: These are popular across a variety of markets. For example, instant redeemable coupons are popular tools to attract people’s attention towards your products or services by using flashy color materials, or incorporating bold text and graphics into the coupon design. Another option is to use attractive label shapes, like stars or circles, to make your coupon label stand out more. Besides design, top label printers make sure that end-users could easily remove coupon labels to redeem them within the store as part of a point-of-sale strategy.

Piggyback Labels: There are multiple usages for piggyback labels. These labels are popular for mail-in rebates, sweepstakes, business reply cards, etc. They incorporate two layers of label materials. Users can peel off the top layer from the base layer, which stays adhered to the surface. Next, they re-apply the top layer to business reply cards or envelopes. People can also use piggyback labels as instant redeemable coupons.

QR Code Labels: QR codes, engraved as funky square graphics on paper or websites, are common nowadays. They are an innovative medium for sharing addresses, coupon codes, website addresses and other information. These funky square graphics are also labels. Top label printing service providers ensure the accurate printing of QR codes on the labels. These labels are proven to be an effective medium for attracting and engaging potential customers.

Writer’s Take

The label printing industry is not only evolving, it’s also creating new options and a market niche for itself. Pouch labels, coupon labels, piggyback labels and QR code labels are the names of some of the most popular labels. ‘News notes and sticker sheets’ are some examples of innovative applications for traditional label printing.

Summary:

Labels are great to promote products and services. The blog talks about different types of labels and how they have significance in advertising.

Flexographic Printing - An Overview

Flexographic Printing: Flexography is the method of printing images and words onto paper, foil or film. It is the combination of two different forms of printing: rotogravure and letterpress, but it is done with flexible plates. Flexographic Printing is the method of direct rotary printing where a special rubber or photopolymer material is used. The printing plates are fixed to the plate cylinders at different repeat lengths. These plates are inked by a cell structure used to meter the flow of the ink on the roll. The structure carries ink to the plates to print on different surfaces. 

There are five components involved - ink pan, fountain roll, plate cylinder, anilox roll and impression cylinder. 

The ink pan is a large industrial-type pan filled with ink. The fountain roll is suspended partially in the pan to transfer the ink onto the anilox roll as each of them is rotating. After the ink reaches the anilox roll, the roll gets covered with some amount of ink on its dimpled surface. Extra ink is scraped from the roll. It is the dimpled surface on the roll that ensures the right amount of ink is being transferred to the plate cylinder. The cylinder then rotates to cover the ink on the raised areas. As the cylinder rotates, an impression cylinder pulls the printing material that is to be printed. Every revolution of a printing plate cylinder produces an image. So, if an image is stamped multiple times around a cylinder, several images will be printed in one revolution. 

 Flexography Plates: The first step involved in flexographic printing is the development of flexographic plates. These can be created by using a UV reactive polymer, digital platemaking or by creating a mold. 

What Makes Flexographic Printing Popular? 

● It is simple to operate 

● Either UV or water-based inks can be utilized 

Since the flexographic printing process can be used to print on a variety of materials, it is ideal for the printing of pressure sensitive labels, shrink sleeves, pouches and other packaging products.

How Cold Foil Printing Saves Time and Money?

Cold foil printing, also known as cold foil stamping, is a modern method of printing metallic foil on a substrate in order to enhance the aesthetic of the final product. Cold Foil Printing can be done two ways, through a dry lamination process or through a wet lamination process which is dominant in the flexo label industry.

How It Works:  Using a standard printing plate, an image is printed onto a substrate with the use of a UV-curable cold foil adhesive. A UV dryer then cures the adhesive which becomes tacky. Foil spools from an unwind and is nipped to a substrate.

Foil sticks to the tacky adhesive on the substrate, and an image with a bright foil surface is created.  Foil that does not adhere to the adhesive remains on a thin polyester liner and waste is directed to a rewind spool. Because the adhesive is applied on press like a conventional ink, no expensive stamping die has to be created.
Once printed, the surface of cold-foil images may be varnished, laminated or encapsulated in order to provide a hard-wearing, durable surface.  Some printing substrates are unsuitable for cold foil transfer. The best results are obtained on glossy coated papers and papers with a smooth surface.

Benefits:  The process does not require stamping tools, but instead uses printing plates, which are cheaper and can be made in a few hours. In contrast, delivery time for an engraved or etched stamping tool can be up to two weeks. Cold foiling is also print receptive. Cold foil surface has low surface energy and in case the overprint is small, only then it will adhere.
With technological advancement, several manufacturers have come up with a more printable range of cold foils in the market. The popularity of cold foil printing is growing worldwide and several companies are opting for the procedure because of its speed and cost effective qualities.

What Kind of Designs and Technical Points Matter in Label Printing?

Label printing gives businesses and manufacturers the opportunity to improve their marketing efforts. The technical points regarding label printing solutions are mentioned here:

Clarity and simplicity are considered the hallmarks of label printing. The simpler and clearer the text printed on a label is, the more it will appeal to consumers.

The labels that manufacturers print for their food products should end up having a strong effect and immediately grab the attention of anyone who sees it for the first time. This is what is expected of Food Product Label Printing that should apprise consumers of the unique features of a food item. The label on a gallon of milk should let buyers know about the health benefits they’ll derive from the consumption of this product.

Label printing is also known to enhance communication between buyers and sellers. Buyers are bound to be influenced when a slogan they’ve heard in an advertisement is seen again on the label of a product. 

Customization forms the core of label printing. A manufacturer can get their labels printed in just about any way to differ from competitors.

As far as label printing is concerned, the points mentioned above don’t constitute the entire checklist that manufacturers should follow. They may learn that there are many other ways to enhance the visual appeal of a product label. Keep these in mind in the beginning stages.