Find Out why you Need Flexographic Printing

If your company pays attention to product labeling, just like every other process, it becomes important to understand which label printing solution best suits your need. In the last few decades, flexography has become a renowned name in the printing industry and is a very impressive technique, in terms of the high quality of the resultant labels.

Simply put, flexography is a type of rotary printing method that involves the impressing of a raised image onto a flexible relief plate, which then turns the picture out onto a variety of surfaces. The idea is similar to traditional letterpress printing, which uses stamped images and typeface onto paper, in a variety of books, magazines, and newspapers. Why Flexography? From the plate making, mounting, and transfer of images onto the packaging material, flexography is a flexible and versatile means of handling large-scale reproduction of text and images. Moreover, it can also be used for printing labels on various substrates, such as metallic film, plastic, paper, and cellphones, among others. The technique offers many benefits over other types of reproductions, some of which are given below:

1. Availability of a variety of inks, many of which do not require any drying time
2. Compatibility with a variety of porous and non-porous surfaces
3. Ability to use one template to print millions of images
4. No need of re-calculations or adjustment in the middle of the job
5. Capability to print continuous patterns
6. Suitability for solid color printing
7. Equilibrium between safety and durability

Government regulations stipulate guidelines, especially for food packaging. These state that the ink used for labeling shouldn’t wear off, degrade, chip-off or separate easily. However, it is also a fact that most of the food packaging employs various non-porous materials, such as plastic and cellophane, among others, on which traditional methods of printing become futile as traditional ink won’t stick. Flexographic label printing on the other hand sticks to the surface without the possibility of deteriorating or posing safety risks to consumers.