Labels and packages have surfaced as an important marketing tool to reposition and rebrand numerous products. One of the label print and packaging ways that enhance the aesthetic appeal of the final product is cold foil label printing. The process, also known as cold foil stamping, provides a smoother metallic surface and is more suitable for high-end printing processes. The printing process has an efficiency to enhance overall business ROI and reposition the product in a highly competitive market with a new flair. The brief read discusses how label printing technology works and its advantageous for different products. Let’s start.
Cold Foil Label Printing Process
During cold foil label printing process, an image is printed by using a standard printing plate along with the UV-curable cold foil adhesive. UV dryers are used to activate the adhesive. An image is created using the extracted foil affixed to the printed adhesive. The foil spools are further nipped on a surface to form an image, and make the surface bright and attractive.
Advantages of Cold Foil Printing Process
Affordable
Unlike the hot foil label printing, the cold foil label printing technology does not need expensive stamping tools. The process is print receptive, uses affordable printing plates, and is a comparatively faster process as compared to the hot foil process. The absence of dyes reduces the cost and tooling time.
Fast
Stamping tools may need up to two weeks to give results, whereas, with printing plates, it takes less time to form labels. Cold foil printing technology, therefore, has a high delivery rate as compared to the traditional printing process.
High Coverage
The coverage area differs for both hot and cold foil stamping process. Hot foil stamping is a cost-effective process if the foil image is positioned in a small area. Cold foils are ideal for situations when you need moderate or full coverage.
Enhances Visual Representation
As compared to hot foils, cold foil label printing technology can be used for designing more attractive labels. If you want a combination of vibrant colors and attractiveness in the product labels, cold foil printing is an effective way to use different shades and distinguished colors at one place.
