5 Labelling Strategies for Hot Sauce Labels

Designs of food labels for products such as sauces should be in a way that they serve two purposes: create an impactful shelf presence, and comply with FDA regulations and standards. In fact, as packaging for most sauces are in a similar way: a bottle or a pouch, customizing food labels is the only way to differentiate your brand from the rest of the players. Here are five labeling strategies to help your product carve a niche of its own.

Let the Label Speak for Your Brand

As you aren’t the only manufacturer selling the same flavor of sauce in the market, you need to design a label that speaks specifically for your brand. You need to be as creative as possible, and better hire a professional artwork designer, besides seeking a good food label printing company.

Make Maximum Use of Your Label’s Shape

The shape of a label determines everything from how much artwork it allows to how it tunes with the shape of the sauce bottle. Rectangle shaped labels, for example, offer the maximum space for artwork. Oval, round, and other customized labels, on the other hand, make your sauce visually appealing to the customers. The primary focus in the design should be to use the maximum space on your labels, without making the content too cluttered, and complement it with the right artwork.

Carefully Select the Label Material

As a business, you would always want a hot sauce food label that is versatile, durable, and economical. At the same time, you also need a  design that instantly catches the attention of your consumers. One popular material prominent these days in terms of shelf look is semi-gloss paper. Other label materials include metalized silver paper, clear film, glossy white labels, and matte white labels.

Add a Unique Touch to Your Label

Endless ways such as spot UV coatings and cold foil stamping are there to detail your labels in an interesting manner and make your product stand apart in the market. Whether it is a label shape that you think would work, or an eye-catching artwork, always opt for ways that go with your brand and add a unique touch to it, so that customers are unable to forget it for a long time.

Make Your Label Useful with a Gift Tag

Sauces are one of those products most people don’t mind adding to their gift baskets. A nice gift tag, therefore, imprinted on a particular line of your sauce food labels can help you promote it. It is a great strategy to increase your sales during the holidays or some festive season when people are prepared to spend more than the usual.

Conclusion

It would, therefore, be correct to say that packaging in these days is precisely an art and labeling its integral part. It is not just about placing your product in a nice bottle or jar, but also making it worth the attention it requires to bump your sales figures. Food labels such as for sauce, therefore, need to be created with artworks and content that work in the market. A professional printing company can help you turn your dream creating an effective label into reality while maintaining the required standards and precautions that fall under the FDA.

What Kind of Designs and Technical Points Matter in Label Printing?

Label printing gives businesses and manufacturers the opportunity to improve their marketing efforts. The technical points regarding label printing solutions are mentioned here:

Clarity and simplicity are considered the hallmarks of label printing. The simpler and clearer the text printed on a label is, the more it will appeal to consumers.

The labels that manufacturers print for their food products should end up having a strong effect and immediately grab the attention of anyone who sees it for the first time. This is what is expected of Food Product Label Printing that should apprise consumers of the unique features of a food item. The label on a gallon of milk should let buyers know about the health benefits they’ll derive from the consumption of this product.

Label printing is also known to enhance communication between buyers and sellers. Buyers are bound to be influenced when a slogan they’ve heard in an advertisement is seen again on the label of a product. 

Customization forms the core of label printing. A manufacturer can get their labels printed in just about any way to differ from competitors.

As far as label printing is concerned, the points mentioned above don’t constitute the entire checklist that manufacturers should follow. They may learn that there are many other ways to enhance the visual appeal of a product label. Keep these in mind in the beginning stages. 

Food Product Labels Printing: Guiding you to eat Right

“Der Mensch ist, was er ißt” (English version: Man is what he eats)

As said by a famous writer, one is always responsible for what he eats. So, it’s better that you eat healthy and live happy. To do this, you must understand what it really is that you’re eating and how it will affect your body. Therefore, look for some tips to finding the right food when you shop. Here’s a few:

Don't rely on the terminology used: Many food labels have marketing claims on the packaging that mention, “Fat-free”, "Natural", "Organic," or the very commonly used "Low Fat." These are used to attract customers to buy their product. So, it is your prerogative to dig into the genuine details of the product as sellers will definitely put up such labels to increase their sales. Beware of these marketing gimmicks in food product label printing and make a smart purchase.

Pay attention to curtailing fat and sodium. In the nutritional facts panel, the level of fat and sodium in a single serving is mentioned. As stated by The American Heart Association, your diet should only consist of somewhere between 20% - 30% total fat. Sodium intake should remain below 1,500mg per day. Following these guidelines will reduce your chances of chronic illness and heart problems drastically.

Try to increase the amount of fiber in your food and check it on the food product labels. It is not surprising to know that most foods, after getting processed, lose fiber. Therefore, avoid processed food as fiber is what keeps your digestive system in good shape. The nutritional facts panel again reveals the dietary fiber that your food has. An added benefit of fibrous food is that it’s more filling and you end up consuming less. This obviously leads to a smaller consumption of calories.

Summary:

In order to purchase good food, it is essential that you understand the nutritional facts on the printed food product labels. Secondly, always try buying food with fewer ingredients (find them on the food labels), as that means less processing.