The way you label a product has a direct impact on the purchase decisions of your target customers. Labeling and packaging not only protect your products from damage, but also play an important role in developing the image of your brand. A majority of the customers choose products that have shinier and attractive labels before judging the quality or characteristics of the product. Shrink sleeve, cold foil, flexographic are some of the printing technologies used for designing innovative labels. To create that perfect label, however, it is necessary to understand the various labeling materials and their specific uses.
Vinyl
Vinyl
A cost-effective material, vinyl label enhances the physical appearance of a product. Vinyl labels are easy to cut into any shape and use on any product. Clear, white and clear static cling vinyl are three types of vinyl labels you can use, depending on your specific requirements.
Polyethylene
Polyethylene is durable, pliable and suited for products that need better stretch resistance. It easily adheres to curved surfaces and, therefore, considered an appropriate for packaging food, pharmaceutical and FMCG products.
Paper
Commonly used for promotions, barcodes, paper labels can also be used on the product directly. Paper labels offer good value for money and have different finishes that provide additional protection and add to the appeal of the labels.
Polypropylene
Polypropylene is waterproof, moisture resistant, tear proof and durable, which makes it ideal for labeling shower gels and other health and beauty products. White and clear polypropylene are the two of the most commonly used types of polypropylene labels.
Polyester
One of the most commonly used labeling material, polyester labels are appropriate for all types of applications such as product identification and asset labels for many products. Polyester labels also provide high durability and excellent resistance to temperature and chemicals.
Conclusion
The product label you use delivers your sales message, and so it is necessary to choose the right labeling material. The right labeling material enhances the durability and aesthetics of your products. Lastly, in addition to choosing the right material and design, it is imperative to ensure the label printing company you select has proven competence, and substantial experience in delivering on the specific printing requirements of your industry.
