As packaging and labelling are the first thing that your consumers notice, devising an effective labelling strategy, be it for automotive labels, wine labels, or any other product, is indispensable. It helps you promote your brand effectively and acquire more clients. Being a small business, however, you may only have limited resources. In order to compete with leading brands, you need to utilize your available resources in the most optimal manner. This is possible with a comprehensive and well pondered label development plan, as it helps you increase your market presence, and makes it easier for your labelling company to better understand your requirements. Here are 4 tips to achieve this.
Customize Your Message
Your product label has the power to promote your brand, however, it is not just meant to create a captivating shelf presence. The message you are trying to deliver is no less vital. While compliance authorities may require certain pieces of information such as product name, ingredients, net weight, as musts on the label, there are elements beyond these details your customers may like to read. The way forward is to research the trends in your industry, and find out what customers are looking for, and include it in your label development plan.
Give Equal Importance to Your Container
Though the label is for the consumer, before he is influenced by it, the label has to fit the container first. In order to achieve optimal marketing promotional results, you need to give equal importance to the container of your product. Consider every element such as the shape, size, width, length, and the material of the container, and then choose your labelling options. Remember, the container should match your product’s overall design in a way that the label and the container look as if made for each other.
Consider the Environment
As different kinds of labels are meant for different types of environments, considering this aspect is crucial for every manufacturer. It is important from both the design and the functional standpoint of the label. Shrink sleeve labels, for example, are moisture and abrasion resistant, besides offering a 360 degree billboard graphics on contoured containers to increase the shelf presence. Given this, the material and printing process play a vital role in influencing the aesthetic value of any label and its use under different environments.
Chose the Label’s Size and Shape First
Deciding the shape and size of your label before its designing is really important, as your labels may shrink the designs when they are ready. This is the reason it is wise to avoid complex designs. The planning phase of your labelling strategy should discuss the label’s shape and size beforehand to avoid any mistakes, and get optimal results.
The Bottom Line
Hiring a label designer is a cost effective way to ensure that your labels deliver a stellar performance, while being cost effective. All that is important here is that you seek a person who is professional and has years of experience in providing solutions that match your business. At the same time, forget not to research well before hiring a printing company. The best companies offer a price quote, and are ready to offer solutions that specifically tailor to your business needs.
