Why Unique Wine Labelling is Indispensable for Wine Brands

Will a bad label hamper the sale of a wine? Does a weird color combination on a wine bottle turn off buyers easily? Graphic artists have been working on wine labels for quite some time now, and they know what works best.

Ask an occasional imbiber the kind of wine they prefer and you will get ‘umm’, ‘hmmm’, ‘well’ and all sort of vague and considered replies. While oenophiles may come up with spontaneous responses, the majority of us who are not oenophiles will resort to these vague responses. But, if asked what kind of label one prefers, you are guaranteed to get some surprising replies as if everyone holds a degree in graphic designing. From occasional drinkers to wine enthusiasts, almost everyone cares about the label of the wine they buy, regardless of how the wine tastes. The first impression is the last impression, and that’s why top selling wines have good labels.

Evolving Wine Labels: The Need of the Hour

A wine label is technically the first point of contact between a brand and a customer, so it should be reflective of what’s in the bottle and what separates it from other brands. An attractive wine label can make a good wine more desirable and bad wine salable. Making it on the market boils down to whether the label makes a positive or negative first impression. In recent past, a huge number of wine companies targeting millennials have entered the market, with wine labels and packaging designs that are more animated, modern, and artistic, as compared to the aesthetics of traditional designs. You can, however, still have a unique traditional label and work around it a little to make it attractive and eye-catching. For example, here are some of the coolest wine labels of all time.

1. Antica Terra Pinot Noir Erratica- Rocks always look cool and so does this label.

   2) Big Table Farm wines- Simplicity at its best!

    3) The Tentacle- Red Wine: Tentacles all around the wine, definitely an eye-catching design.

    4) Blackbird Vineyards Contrarian- Surely promises some dark and rich wine inside the bottle.

Growing Potential Customer Base

The young generation of drinkers represents a huge untapped customer base still in the phase of exploring wine options. The young generation ages 18-29 or 19-34, has been a driving force for changing wine label designs and styles. Wine companies around the globe realize the potential of this growing customer base, which is one of the reasons wine labels and packaging have to be more unique and eye-catching these days.

The Way Forward

As you can see, wine labels and packaging have not been immune to trends affecting other consumer goods. The need of the hour for wine companies is to take a leap forward with their labeling and packaging, and realize the potential in millennials’ growing buying power. Also, the growing recognition of the value and increasing influence of the internet on shaping consumer perceptions, wine companies are being compelled to change the way they brand themselves starting with their labels and packaging choices. Considering so many factors, it is important that a wine company creates labels and packaging that have synergy with their brands and target markets. If you are looking for a label printing company for wine labels in Texas, make sure you factor in the quality of it’s previous labels before signing on the dotted lines.

Find Out why you Need Flexographic Printing

If your company pays attention to product labeling, just like every other process, it becomes important to understand which label printing solution best suits your need. In the last few decades, flexography has become a renowned name in the printing industry and is a very impressive technique, in terms of the high quality of the resultant labels.

Simply put, flexography is a type of rotary printing method that involves the impressing of a raised image onto a flexible relief plate, which then turns the picture out onto a variety of surfaces. The idea is similar to traditional letterpress printing, which uses stamped images and typeface onto paper, in a variety of books, magazines, and newspapers. Why Flexography? From the plate making, mounting, and transfer of images onto the packaging material, flexography is a flexible and versatile means of handling large-scale reproduction of text and images. Moreover, it can also be used for printing labels on various substrates, such as metallic film, plastic, paper, and cellphones, among others. The technique offers many benefits over other types of reproductions, some of which are given below:

1. Availability of a variety of inks, many of which do not require any drying time
2. Compatibility with a variety of porous and non-porous surfaces
3. Ability to use one template to print millions of images
4. No need of re-calculations or adjustment in the middle of the job
5. Capability to print continuous patterns
6. Suitability for solid color printing
7. Equilibrium between safety and durability

Government regulations stipulate guidelines, especially for food packaging. These state that the ink used for labeling shouldn’t wear off, degrade, chip-off or separate easily. However, it is also a fact that most of the food packaging employs various non-porous materials, such as plastic and cellophane, among others, on which traditional methods of printing become futile as traditional ink won’t stick. Flexographic label printing on the other hand sticks to the surface without the possibility of deteriorating or posing safety risks to consumers.

Tips on Devising Attractive Liquor Labels

 Liquor bottles come in a variety of shapes, as this, apart from the use of labels, is one way for various manufacturers to impose their brand’s supremacy in the market. Given this, the production of liquor labels involves the use of assorted text, graphics and other artwork. Creating eye-catching labels for your liquor products requires paring attention to a few areas on which we are going to focus in this write up.

Liquor Container/Bottle First and Label Later

This is a golden rule when it comes to label design and production. Devising a liquor label depends on what type of container or bottle you want to use for your product. Rectangular Labels are good for square or round shaped bottles. On the other hand, if your bottle has a curved or some other unique shape, shrink sleeve labels are ideal for you. They contour to different types of containers perfectly and provide great visual effects to your product. Regardless of the method that you employ, always choose your product’s container first and then consider a label for it after. 

Match Your Label with Your Container’s Dimensions

Liquor labels and labels for other containers, are designed, keeping in mind every inch of your product’s shape and dimensions, as there is no standard size for liquor bottles. Varying from company to company, the size and shape of the product, represent the brand of every company which is why they seek differentiation.

Strike a Balance between Artwork and Text

With so many professional printing companies using the latest technologies for label manufacturing, you have access to infinite options when it comes to choosing artwork for your label. This may tempt you to bring in more elements into your design than is necessary. However, do not forget to maintain a balance between content and graphics. Give due consideration to proper spacing on the bottle. Equilibrium between space and artwork is what makes your label distinct and easily discernable. 

Match the Colors with Your Brand

It is an established fact that colors affect human emotions, which is probably why you feel happy after watching the blue sky. Colors have the power to define and distinguish your brand and its voice. For example, orange exudes energy, adventure, vitality and warmth. At the same time, it may indicate bad taste or a lack of intellectual values, which is why maximum care must be taken, when choosing the colors to go into your brand and labels. Incorporating colors and graphics, which give your labels a unique feel make it easy for your customers to distinguish you from your competition in the market. Owing to this reason, consumers are able to identify great brands without an effort and bring return business and referrals.

While detailing your label is important, do not forget about mandatory information that your labels must have. In the case of liquor labels, certain elements such as lot identification number, directions for use and storage, allergen information (if any), alcohol volume and content must be inscribed. At the same time, also ensure that your content is readable, besides being scannable.