5 Labelling Strategies for Hot Sauce Labels

Designs of food labels for products such as sauces should be in a way that they serve two purposes: create an impactful shelf presence, and comply with FDA regulations and standards. In fact, as packaging for most sauces are in a similar way: a bottle or a pouch, customizing food labels is the only way to differentiate your brand from the rest of the players. Here are five labeling strategies to help your product carve a niche of its own.

Let the Label Speak for Your Brand

As you aren’t the only manufacturer selling the same flavor of sauce in the market, you need to design a label that speaks specifically for your brand. You need to be as creative as possible, and better hire a professional artwork designer, besides seeking a good food label printing company.

Make Maximum Use of Your Label’s Shape

The shape of a label determines everything from how much artwork it allows to how it tunes with the shape of the sauce bottle. Rectangle shaped labels, for example, offer the maximum space for artwork. Oval, round, and other customized labels, on the other hand, make your sauce visually appealing to the customers. The primary focus in the design should be to use the maximum space on your labels, without making the content too cluttered, and complement it with the right artwork.

Carefully Select the Label Material

As a business, you would always want a hot sauce food label that is versatile, durable, and economical. At the same time, you also need a  design that instantly catches the attention of your consumers. One popular material prominent these days in terms of shelf look is semi-gloss paper. Other label materials include metalized silver paper, clear film, glossy white labels, and matte white labels.

Add a Unique Touch to Your Label

Endless ways such as spot UV coatings and cold foil stamping are there to detail your labels in an interesting manner and make your product stand apart in the market. Whether it is a label shape that you think would work, or an eye-catching artwork, always opt for ways that go with your brand and add a unique touch to it, so that customers are unable to forget it for a long time.

Make Your Label Useful with a Gift Tag

Sauces are one of those products most people don’t mind adding to their gift baskets. A nice gift tag, therefore, imprinted on a particular line of your sauce food labels can help you promote it. It is a great strategy to increase your sales during the holidays or some festive season when people are prepared to spend more than the usual.

Conclusion

It would, therefore, be correct to say that packaging in these days is precisely an art and labeling its integral part. It is not just about placing your product in a nice bottle or jar, but also making it worth the attention it requires to bump your sales figures. Food labels such as for sauce, therefore, need to be created with artworks and content that work in the market. A professional printing company can help you turn your dream creating an effective label into reality while maintaining the required standards and precautions that fall under the FDA.