Learn the Right way to Choose a Label Printing Solution

Whether or not you are making heavy investment on your product’s advertising, if you are not branding it correctly, there is a good chance that you might probably fail to attract potential customers. As they say, ‘first impression is the last impression’, if your product fails to make that first impression in front of your potential consumers, you are probably missing a huge chunk of revenue from product sales.  Time and again, market has witnessed failure of many manufacturers even before they started—failure to create the first impression being primary reason. 

When we talk about first impression, product labeling is the most effective and practical tool to drive consumers towards the product. No doubt there is no dearth of label printing solutions in the market, but choosing the right one is major concern. In this brief read we have discussed factors you need to consider before making the choice.

Factors to Consider

Your labels on your products are not just stickers, they are lot more than that. Labels are important to name your product and let the world know what the packaging has to offer. To send the right message to your consumers and to make a lasting impact, a lacklustre label is not going to work. You need a smart label solution that is applicable to your product’s container. Here are the 4 features to help you pick the right label.

Application

It is important to take note of the type of material and shape of your product’s container as not all labels available in the market are compatible with all kind of materials. As opposed to stretched labels, shrink sleeve labels are more flexible and thus compatibility with almost all types of material and sizes. Also consider the environment in which your product will be used. Most labels will apply smoothly at room temperature, however, same labels may not behave the same in extreme heat conditions.

Appearance

The key role of label is to enhance on-shelf visual appeal of the product without having to compromise with the information provided on the label. Having said that, different products have different appearance requirements, for example the kind of printing used on label packaging for food products may not be suitable for pharmaceuticals.

Labeling Types

Whether you want the whole product container covered under label or just a part of it, is another essential factor to choose the right label packaging. Considering the market trend, shrink sleeve label is the most preferred choice among numerous marketers as the label provides full coverage irrespective of the size or shape of the container.

Cost-effectiveness

The cost incurred is of course a key factor to choosing type of label. You will find many label printing solutions providers promising cheap cost, but don’t get lured by cheap prices for they might compromise the quality.

Bottom-line

Choosing the right label for any product is necessary to give it a brand identity and social acceptability. Always choose a credible label printing solutions provider who helps you choose the right label printing solution for your product.