4 Tips to Devise an Effective Labelling Strategy

As packaging and labelling are the first thing that your consumers notice, devising an effective labelling strategy, be it for automotive labels, wine labels, or any other product, is indispensable. It helps you promote your brand effectively and acquire more clients. Being a small business, however, you may only have limited resources. In order to compete with leading brands, you need to utilize your available resources in the most optimal manner. This is possible with a comprehensive and well pondered label development plan, as it helps you increase your market presence, and makes it easier for your labelling company to better understand your requirements. Here are 4 tips to achieve this. 

Customize Your Message

Your product label has the power to promote your brand, however, it is not just meant to create a captivating shelf presence. The message you are trying to deliver is no less vital. While compliance authorities may require certain pieces of information such as product name, ingredients, net weight, as musts on the label, there are elements beyond these details your customers may like to read. The way forward is to research the trends in your industry, and find out what customers are looking for, and include it in your label development plan. 

Give Equal Importance to Your Container

Though the label is for the consumer, before he is influenced by it, the label has to fit the container first. In order to achieve optimal marketing promotional results, you need to give equal importance to the container of your product. Consider every element such as the shape, size, width, length, and the material of the container, and then choose your labelling options. Remember, the container should match your product’s overall design in a way that the label and the container look as if made for each other. 

Consider the Environment 

As different kinds of labels are meant for different types of environments, considering this aspect is crucial for every manufacturer. It is important from both the design and the functional standpoint of the label. Shrink sleeve labels, for example, are moisture and abrasion resistant, besides offering a 360 degree billboard graphics on contoured containers to increase the shelf presence. Given this, the material and printing process play a vital role in influencing the aesthetic value of any label and its use under different environments. 

Chose the Label’s Size and Shape First

Deciding the shape and size of your label before its designing is really important, as your labels may shrink the designs when they are ready. This is the reason it is wise to avoid complex designs. The planning phase of your labelling strategy should discuss the label’s shape and size beforehand to avoid any mistakes, and get optimal results. 

The Bottom Line

Hiring a label designer is a cost effective way to ensure that your labels deliver a stellar performance, while being cost effective. All that is important here is that you seek a person who is professional and has years of experience in providing solutions that match your business. At the same time, forget not to research well before hiring a printing company. The best companies offer a price quote, and are ready to offer solutions that specifically tailor to your business needs. 

Learn the Right way to Choose a Label Printing Solution

Whether or not you are making heavy investment on your product’s advertising, if you are not branding it correctly, there is a good chance that you might probably fail to attract potential customers. As they say, ‘first impression is the last impression’, if your product fails to make that first impression in front of your potential consumers, you are probably missing a huge chunk of revenue from product sales.  Time and again, market has witnessed failure of many manufacturers even before they started—failure to create the first impression being primary reason. 

When we talk about first impression, product labeling is the most effective and practical tool to drive consumers towards the product. No doubt there is no dearth of label printing solutions in the market, but choosing the right one is major concern. In this brief read we have discussed factors you need to consider before making the choice.

Factors to Consider

Your labels on your products are not just stickers, they are lot more than that. Labels are important to name your product and let the world know what the packaging has to offer. To send the right message to your consumers and to make a lasting impact, a lacklustre label is not going to work. You need a smart label solution that is applicable to your product’s container. Here are the 4 features to help you pick the right label.

Application

It is important to take note of the type of material and shape of your product’s container as not all labels available in the market are compatible with all kind of materials. As opposed to stretched labels, shrink sleeve labels are more flexible and thus compatibility with almost all types of material and sizes. Also consider the environment in which your product will be used. Most labels will apply smoothly at room temperature, however, same labels may not behave the same in extreme heat conditions.

Appearance

The key role of label is to enhance on-shelf visual appeal of the product without having to compromise with the information provided on the label. Having said that, different products have different appearance requirements, for example the kind of printing used on label packaging for food products may not be suitable for pharmaceuticals.

Labeling Types

Whether you want the whole product container covered under label or just a part of it, is another essential factor to choose the right label packaging. Considering the market trend, shrink sleeve label is the most preferred choice among numerous marketers as the label provides full coverage irrespective of the size or shape of the container.

Cost-effectiveness

The cost incurred is of course a key factor to choosing type of label. You will find many label printing solutions providers promising cheap cost, but don’t get lured by cheap prices for they might compromise the quality.

Bottom-line

Choosing the right label for any product is necessary to give it a brand identity and social acceptability. Always choose a credible label printing solutions provider who helps you choose the right label printing solution for your product.