5 Labelling Strategies for Hot Sauce Labels

Designs of food labels for products such as sauces should be in a way that they serve two purposes: create an impactful shelf presence, and comply with FDA regulations and standards. In fact, as packaging for most sauces are in a similar way: a bottle or a pouch, customizing food labels is the only way to differentiate your brand from the rest of the players. Here are five labeling strategies to help your product carve a niche of its own.

Let the Label Speak for Your Brand

As you aren’t the only manufacturer selling the same flavor of sauce in the market, you need to design a label that speaks specifically for your brand. You need to be as creative as possible, and better hire a professional artwork designer, besides seeking a good food label printing company.

Make Maximum Use of Your Label’s Shape

The shape of a label determines everything from how much artwork it allows to how it tunes with the shape of the sauce bottle. Rectangle shaped labels, for example, offer the maximum space for artwork. Oval, round, and other customized labels, on the other hand, make your sauce visually appealing to the customers. The primary focus in the design should be to use the maximum space on your labels, without making the content too cluttered, and complement it with the right artwork.

Carefully Select the Label Material

As a business, you would always want a hot sauce food label that is versatile, durable, and economical. At the same time, you also need a  design that instantly catches the attention of your consumers. One popular material prominent these days in terms of shelf look is semi-gloss paper. Other label materials include metalized silver paper, clear film, glossy white labels, and matte white labels.

Add a Unique Touch to Your Label

Endless ways such as spot UV coatings and cold foil stamping are there to detail your labels in an interesting manner and make your product stand apart in the market. Whether it is a label shape that you think would work, or an eye-catching artwork, always opt for ways that go with your brand and add a unique touch to it, so that customers are unable to forget it for a long time.

Make Your Label Useful with a Gift Tag

Sauces are one of those products most people don’t mind adding to their gift baskets. A nice gift tag, therefore, imprinted on a particular line of your sauce food labels can help you promote it. It is a great strategy to increase your sales during the holidays or some festive season when people are prepared to spend more than the usual.

Conclusion

It would, therefore, be correct to say that packaging in these days is precisely an art and labeling its integral part. It is not just about placing your product in a nice bottle or jar, but also making it worth the attention it requires to bump your sales figures. Food labels such as for sauce, therefore, need to be created with artworks and content that work in the market. A professional printing company can help you turn your dream creating an effective label into reality while maintaining the required standards and precautions that fall under the FDA.

Parameters to Consider Before Hiring a Flexographic Label Printing Company

Designing and printing play a key role in an organization’s growth. Whether you own a food company or a pharmaceutical, proper product labeling not only helps you in business promotion, but also in building a brand. Furthermore, well designed and good quality printed labels represent your high corporate standard, which in turn attracts more audience and in turn increases your conversion and sales.

While some companies make a smart choice of advanced printing technologies such as flexographic label printing, others are still struggling to make a mark in the highly competitive market. If you had been ignoring this essential business aspect for a while, it is about time that you found a finest printing and designing company among available options, for your unique printing and designing needs. Below are some key factors that you should keep in mind when hiring a label printing company.

Work Quality

When hiring a printing company, it is important to know about their work quality. You can ask them to show some printing samples, ask them about the ink type and the types of printing techniques they use for printing. While inspecting the samples offered, look for label printing quality as well as the image quality i.e. hazy or clear? Low cost printing packages offered by the printing company is not always a good idea. The reality behind the low cost can prove a wrong decision, as the product printed are not up to standard which will reflect your brand badly. More often than not, cheap price means cheap quality, as printing company uses cheap ink and substrate to offer label printing. We suggest you to select a company that may be a bit more expensive but offers value for money in the form of prime quality work.

Company’s Reputation

Next important factor to consider when hiring a printing company is its reputation. If a company has global status or is popular in the local market, then definitely the company is offering quality work. To ensure the quality services of a particular company, you can also review their website, client list, and years of experience. You can also scan their social media image on Twitter, Facebook, and other social media websites to know their online presence and what people have to say about them. Having said that, sometimes even the start-up printing companies offer quality printing services at reasonable prices. All you need to do is explore your options well, compare services, and make an informed decision.

Level of Customer Service Offered

It is important to ensure the company you are about to hire is trustworthy and offers you quality services with comprehensive client management skills and effective communication. It is always efficient and cost effective proposition to choose a company that can manage your entire project ranging from designing, printing, finishing, binding, to storage as well as guide you at every step indicating what is good and beneficial for your company’s labeling project. some other factors that you can include in your inspection kitty is to visit company’s premises, investigate printer’s green footprint and know the right printing technique for your job.

Conclusion

A quality label printing is a prerequisite for companies to establish as a brand and build long term relationship with their customers. Hope these factors help you identify a good, design, printing and packaging company from among the clutter. Once you have identified the company, carrying a good relationship with your working partner will potentially enable you to get better services in long term such as great offers, discounts, faster turnaround and personal attention to your work.