Ranging from simple and graceful to vivacious and bold, tailored beverage labels come in a plethora of configurations, so that they can uniquely enhance your product’s personality, making it appeal to your huge audience. A ‘brand’ is the foundation of your business, and having a good brand name enhances your product identity, business, and services, which in turn builds a social, cultural and emotional connection with the consumers. It doesn’t come across as a surprise that alcoholic beverages, such as wine, whiskey, beer and brandy, have a different look and appeal than non-alcoholic beverages, which appeal to non-drinkers and mostly kids. In this article, we have tried to touch down on different elements of label creation that will help you create a great brand and also give you a better understanding of the steps that you need to follow.
Deciding the Right Labeling and Branding Design
Your brand is the source of the label’s creative direction. Here are some questions you can ask to yourself to ensure that you come up with labels that not only fit into your branding, but also communicates all requisite information, provides compliance, and engages consumers in the anticipated manner.
Is the Design Appropriate for your Brand?
There is no universal criterion for deciding what's ‘appropriate’, as different people have varying opinions on what type of designs are appropriate for certain markets and products. Since getting an appropriate design is a subjective proposition, doing a thorough market research can save you a great deal by giving your marketing team’s efforts focus. Seeing what your competitors are up to can give you ideas about how you should go about your label design, to gain a competitive edge.
How is the brand positioned?
Positioning your brand means leaving a lasting positive impact on your audience. Typical product positioning depends on two major factors, such as price and quality, which in turn can impact elements of your label design such as graphics, verbiage, colors, etc. If you have a catchy and high quality label on your product, your customers are likely to remember and engage with your brand repeatedly.
Is the Engagement Enough?
When talking about the success rate of a brand, its ability to stick to the consumers’ memories is bound to come up, because it’s one of the main objectives you should hope to establish with consumers. Today, consumers have myriad choices of beverages and this is where having a brand that is different and memorable can help you gain a competitive edge and create a loyal market.
When we talk about labeling, there are multiple ways in which you can make your label more engaging and memorable, whether it is a funky tag line, bold graphics, interesting logo, unique packaging or eye-catching label (e.g. shrink sleeve label).
Working with a professional label printing company can help you figure out the right elements that will combine in a unique label design to capture the attention of your target audience. Last but not the least, even if you are able to find a right labeling service provider, a thorough market study of what your competitors are doing is still a must.
