3-Blunders Made During Packaging FMCG Products

Packaging is a great marketing tool that plays an important role in building brand equity. Even a small mistake in packaging or labeling design may have an impact on the success of your product. A consumer takes less than four seconds to have a glance at any particular product on the shelf. This is why you need to ensure that the product presentation is flawless, or else it may drive away consumers, especially for FMCG products. No matter how good the product is, packages and labels are something that make or break a product. It is, therefore, important to understand and analyze the common mistakes that occur before giving your dream product the final shape. In this write-up, we discuss the three common mistakes that companies make during packaging of FMCG products.

#1. Hiring a Naive Label Manufacturer

Label is the first-line of communication as it provides information about the product such as the ingredients, nutritional facts to the consumers. Many FMCG product manufacturers, however, fail to understand the importance of label and make the mistake of hiring a naïve label printing service provider who is unaware of the current packaging trends. It is, therefore, important to hire a label printing service provider who understands the current trends and uses different label printing technologies such as flexographic or shrink sleeve.

#2. Ignorance about Basic Theme of the Product

A common mistake that may ruin the image of your product is ignoring the basic theme of the product. Before designing the label, it is to know basics such as the purpose of the product and target audience. Labels of food and beverages products, for instance, need to follow guidelines laid down by the state department and provide information about the nutritional facts and ingredients of the product. Failure to consider these factors may have an impact on your product and win the trust of the consumers.

#3. Lack of Innovation

If you plan to stay ahead of your competitors, you need to think out-of-the-box and create something new. It is necessary to take risks and avoid modifying already existing designs available online. Before designing a label for a product, it is necessary to have some brainstorming sessions and create a rough draft of the design to check whether you are doing something different and innovative. The way you label a product creates brand equity and repositions it in a market.

The Way Forward

Hiring a label printing service provider who understands the packaging and labeling trends, informing the designer about the basic theme of a product and asking the designer to come out with uniqueness in label designs are some of the effective ways to create brand equity. Any blunder and ignorance towards packaging dithers a product and marks it down in the market where every single FMCG product manufacturer is struggling hard to create its space.

Selecting a Suitable Label Printing Material: A Concise Guide

The way you label a product has a direct impact on the purchase decisions of your target customers. Labeling and packaging not only protect your products from damage, but also play an important role in developing the image of your brand. A majority of the customers choose products that have shinier and attractive labels before judging the quality or characteristics of the product. Shrink sleeve, cold foil, flexographic are some of the printing technologies used for designing innovative labels. To create that perfect label, however, it is necessary to understand the various labeling materials and their specific uses.
Vinyl

A cost-effective material, vinyl label enhances the physical appearance of a product. Vinyl labels are easy to cut into any shape and use on any product. Clear, white and clear static cling vinyl are three types of vinyl labels you can use, depending on your specific requirements.

Polyethylene

Polyethylene is durable, pliable and suited for products that need better stretch resistance. It easily adheres to curved surfaces and, therefore, considered an appropriate for packaging food, pharmaceutical and FMCG products.

Paper

Commonly used for promotions, barcodes, paper labels can also be used on the product directly. Paper labels offer good value for money and have different finishes that provide additional protection and add to the appeal of the labels.  

Polypropylene

Polypropylene is waterproof, moisture resistant, tear proof and durable, which makes it ideal for labeling shower gels and other health and beauty products. White and clear polypropylene are the two of the most commonly used types of polypropylene labels.

Polyester

One of the most commonly used labeling material, polyester labels are appropriate for all types of applications such as product identification and asset labels for many products. Polyester labels also provide high durability and excellent resistance to temperature and chemicals. 

Conclusion

 

The product label you use delivers your sales message, and so it is necessary to choose the right labeling material. The right labeling material enhances the durability and aesthetics of your products. Lastly, in addition to choosing the right material and design, it is imperative to ensure the label printing company you select has proven competence, and substantial experience in delivering on the specific printing requirements of your industry.