Friday, 11 September 2015

Flexographic Label Printing for Food Products Packaging

Flexography is an advanced printing process, which uses a flexible relief plate for printing labels on batches of product packaging. It is an advanced form of letterpress printing compatible with almost all types of substrates, including plastic, cellophane, paper and metallic film. Today, flexographic label printing is used extensively for printing non-porous substrates required for various types of food packaging. The reason why it is such a favorite is because it can print batches of products packages in one go without compromising on the quality of the print.

Flexography is also widely used because of its wide range of ink types, most of which require very little or no drying time. Its water base makes it beneficial for printing on a range of different materials like plastic, acetate, brown paper, foil and the like. Flexography churns out large rolls of material that is then split to the required finished size by slitting machines.

Benefits for Food Packaging 

Flexography offers numerous benefits over other types of reproduction technologies available in the market. This is especially true when we talk about labeling of food product packaging. For companies manufacturing food related products, flexographic label printing offers the perfect balance of stability, reliability, and safety. Labeling is also crucial aspect of packaging for all food manufacturing entities. 

As there are various government regulations that require food manufacturing companies to package their products in containers printed with ink that doesn't wear off, flake, deface or otherwise degrade. Apart from these challenges, there are also various other challenge such as choosing a technology that is compatible with the type of material used for product packaging. Most of the food packaging comprise plastic, cellophane or non-porous materials to which traditional printing processes using traditional inks do not adhere easily. 

Flexographic label printing, on the other hand, adheres to the surface without the risk of corrosion or compromised safety to consumers. In addition, considering the versatility of the technology and its capability to print batches of product packages with just one template, it is a cost-effective choice for food industries. 

There are definitely several other advantages of flexographic label printing that makes it an ideal choice for a commercial application such as food packaging. However, when choosing a service provider, always ask for sample labels that the company has produced in the past and ensure that the company adheres to all labeling guidelines stipulated under food label laws. 

Summary: Labeling food products requires a high quality printing technology that complies with guidelines stipulated under food and safety act of a particular state and also appeals to the targeted market. This is the reason flexographic label printing is gaining importance in food product labeling industry as it not only saves time, but money as the ink dries up fast and is capable of printing continuous patterns.

Thursday, 10 September 2015

Why Responsive Automotive Labeling is Indispensable

In the global automotive industry, labeling is no less important than the product itself. The barcode of your product is your identification card to clear checkpoints and it moves throughout the supply chain. Without an accurate and  compliant label that meets regulatory standards and customer needs, you could face several setbacks in the form of fines, extra fees, and loss of business to your competition.

Strategic streamlining, efficiency and a synchronized supply chain are crucial for success of any business. Cost control, inventory management, and astute optimization of inbound and outbound product distribution throughout the supply chain, is also important to sustaining your organization's growth and welfare in the volatile markets characterised by cut-throat competition. The labeling process is one strategic areas where streamlining not only improves the technical aspects of your supply chain, such as traceability, but also markedly improves customer responsiveness, multiplies business opportunities and shuns unforeseen cost implications. In this write, up you will read about the benefits of smart automotive product labeling in strategically streamlining your business process and meet industry challenges.

Customer Satisfaction

Customer satisfaction is the bedrock of success for almost every business, including those in the automotive industry. For automotive manufacturing companies, prioritizing customer satisfaction, judicious management of the vast labeling requirements, and regulatory compliance can pose the biggest challenge in the quest to stay ahead of the competition. Automotive labeling must be responsive and flexible in a way that is aligned with market demands, in order to avoid any fines for non-compliance or return shipments due to mislabeling. Most importantly, the label should meet customer's needs and be able to drive superior satisfaction and product success.

Responsive Labeling

A responsive labeling solution enables companies to keep up with product innovation, regulatory changes, and customer needs, by adding flexibility to labels.  Smart automotive labeling as a key part of your relationship with your customers, helps you
  • Improve customer responsiveness
  • Enhance labeling speed and flexibility to handle change
  • Meet regulatory requirements with ease
  • Achieve a smooth transition into the market
  • Build good customer relations

The need for Responsive Automotive Labeling

What you need to know

Automotive labels need to be solid in order to stand up to the harsh environments where they are used This -- however -- doesn't mean that such labels can't be made to look appealing. Today, the majority of automotive manufacturers use bright and colorful labels for consumer parts to add life and value to the packaging. While some parts can be labeled colorfully, OEM parts need to possess durable labels for proper identification, dating and usage of information. And because parts counterfeiting is a common practice, security labels are required to assure customers that they are buying genuine products.

Automotive Label Tips


There are a number of specifications that affect automotive labels and some of them include label requirements that they be:

  • Durable so that they meet long-term applications
  • Comply with regulatory requirements and industry norms and also keep your brand safe from counterfeiting
  • Unique and informative meeting customer needs

Considering the limitless variations of labels and parts processed each day in any automotive business, the occurrence of errors is unavoidable. Although labelling is an ideal solution, improper labeling can lead to millions of dollars in unnecessary costs and penalties. Being aware of regulatory guidelines governing automotive labeling and taking customer needs into consideration can help you avoid unnecessary expenditure, connect with the market and streamline your supply chain, propelling your business towards growth and success.