Liquor bottles come in a variety of shapes, as
this, apart from the use of labels, is one way for various manufacturers to
impose their brand’s supremacy in the market. Given this, the production of liquor labels involves the use of assorted text, graphics and other artwork.
Creating eye-catching labels for your liquor products requires paring attention
to a few areas on which we are going to focus in this write up.
Liquor Container/Bottle First and Label Later
This is a
golden rule when it comes to label design and production. Devising a liquor
label depends on what type of container or bottle you want to use for your
product. Rectangular Labels are good for square or round shaped bottles. On the
other hand, if your bottle has a curved or some other unique shape, shrink
sleeve labels are ideal for you. They contour to different types of containers
perfectly and provide great visual effects to your product. Regardless of the
method that you employ, always choose your product’s container first and then
consider a label for it after.
Match Your Label with Your Container’s
Dimensions
Liquor labels
and labels for other containers, are designed, keeping in mind every inch of
your product’s shape and dimensions, as there is no standard size for liquor
bottles. Varying from company to company, the size and shape of the product,
represent the brand of every company which is why they seek differentiation.
Strike a Balance between Artwork and Text
With so many
professional printing companies using the latest technologies for label
manufacturing, you have access to infinite options when it comes to choosing
artwork for your label. This may tempt you to bring in more elements into your
design than is necessary. However, do not forget to maintain a balance between
content and graphics. Give due consideration to proper spacing on the bottle.
Equilibrium between space and artwork is what makes your label distinct and
easily discernable.
Match the Colors with Your Brand
It is an
established fact that colors affect human emotions, which is probably why you
feel happy after watching the blue sky. Colors have the power to define and
distinguish your brand and its voice. For example, orange exudes energy,
adventure, vitality and warmth. At the same time, it may indicate bad taste or
a lack of intellectual values, which is why maximum care must be taken, when
choosing the colors to go into your brand and labels. Incorporating colors and
graphics, which give your labels a unique feel make it easy for your customers
to distinguish you from your competition in the market. Owing to this reason,
consumers are able to identify great brands without an effort and bring return
business and referrals.
While detailing
your label is important, do not forget about mandatory information that your
labels must have. In the case of liquor labels, certain elements such as lot
identification number, directions for use and storage, allergen information (if
any), alcohol volume and content must be inscribed. At the same time, also
ensure that your content is readable, besides being scannable.
