Thursday, 25 June 2015

Types of Labels for Promotional Activities

What are some great ways to create an identity for your products and services?


Advertising and promotions are usually the best option, as consumers are always on the lookout for special deals and discount offers. Unfortunately, advertising and promotions require an investment in money and time. Therefore, before you place an order for advertising or promotional labels (such as pouch labels, coupon labels, QR code labels, etc.); let’s examine all of your options when it comes to printing.

Pouch Labels: A custom-designed pouch label is a pouch that is printed exclusively for your liquid product, powder products or pill products to display your product information like flavors, ingredients, company brand and messages. You can display elements on your pouch through custom designs.


Coupon Labels: These are popular across a variety of markets. For example, instant redeemable coupons are popular tools to attract people’s attention towards your products or services by using flashy color materials, or incorporating bold text and graphics into the coupon design. Another option is to use attractive label shapes, like stars or circles, to make your coupon label stand out more. Besides design, top label printers make sure that end-users could easily remove coupon labels to redeem them within the store as part of a point-of-sale strategy.

Piggyback Labels: There are multiple usages for piggyback labels. These labels are popular for mail-in rebates, sweepstakes, business reply cards, etc. They incorporate two layers of label materials. Users can peel off the top layer from the base layer, which stays adhered to the surface. Next, they re-apply the top layer to business reply cards or envelopes. People can also use piggyback labels as instant redeemable coupons.

QR Code Labels: QR codes, engraved as funky square graphics on paper or websites, are common nowadays. They are an innovative medium for sharing addresses, coupon codes, website addresses and other information. These funky square graphics are also labels. Top label printing service providers ensure the accurate printing of QR codes on the labels. These labels are proven to be an effective medium for attracting and engaging potential customers.

Writer’s Take

The label printing industry is not only evolving, it’s also creating new options and a market niche for itself. Pouch labels, coupon labels, piggyback labels and QR code labels are the names of some of the most popular labels. ‘News notes and sticker sheets’ are some examples of innovative applications for traditional label printing.

Summary:


Labels are great to promote products and services. The blog talks about different types of labels and how they have significance in advertising.